Monday, July 6, 2009

WAGES - Ashleen

ARTICLE 

NWC recommends concerted efforts to cut costs, save jobs

Channel NewsAsia - Thursday, June 4 

SINGAPORE: Singapore’s tripartite National Wages Council (NWC) has urged employers, unions and the government to press on with concerted actions to cut costs, save jobs and enhance competitiveness.

It made the point when releasing its new set of wage guidelines to take effect from June 1, 2009, till June 30, 2010.

NWC’s chairman, Lim Pin, said Singapore needs to be prepared for the eventuality of a prolonged downturn, given the deep global recession, the uncertainty in the economic outlook coupled with the impact of a possible Influenza A(H1N1) pandemic.

The National Wages Council first met in January this year at the height of the downturn to issue a set of wage guidelines to tackle the recession. Four months later, despite the claims of green shoots by some economists, the council’s prognosis is not as optimistic.

Prof Lim said: "These are isolated and individual predictions. They are not based on solid concrete data of sustained improvement. Whether we are bottoming out or something is a little bit far—fetched to extrapolate from whatever optimistic comments you have heard.

"If you are talking about recovery, you have to ask one fundamental question — where is the recovery coming from? It (the recovery) will start a whole system of consumer confidence, of buying and trading. There is no sign of that yet.

"The decline has moderated, the downward slope is not that steep, but we haven’t plateaued as you will expect in a bottoming—out situation."

President of the Singapore National Employers Federation, Stephen Lee, said: "Looking forward, the business prospects continue to be weak. So businesses have taken a cautious approach and continue to manage their costs. This time, it is a drop in demand and it is a 20 to 30 per cent drop in revenue."

NWC has called on management to take the lead to implement a wage freeze or cut, implement other cost—cutting measures and initiatives to cope with the downturn and enhance wage flexibility and improve productivity.

President of the National Trades Union Congress (NTUC), John De Payva, said: "Bonuses will also be reduced by the end of the year. As far as workers are concerned, they are giving their companies, their employers full support."

For companies with excess manpower, the NWC said they can look at shorter work week, temporary layoffs, no—pay leave and other work arrangements as alternatives to retrenchments.

The Singapore government announced a S$20.5 billion package in the Budget this year. The NWC said both companies and workers have taken advantage of the Jobs Credit Scheme and the Skills Programme for Upgrading and Resilience to manage the downturn and to cut costs to save jobs.

But a key concern now is the drop in labour productivity growth in Singapore over the past four years. It has dropped from 1.9 per cent in the period 2001 to 2008 to minus 2.4 per cent during the period 2005 to 2008.

Manpower Ministry’s Permanent Secretary, Leo Yip, said: "And here you are talking about the business model, service delivery processes, benchmarking of standards of the value creation, so all these are being looked at."

For companies which perform well, NWC has called on them to reward their workers with moderate wage increases. This can be in the form of variable payment, so that their long—term cost competitiveness will not be affected.

The Singapore government has accepted the NWC wage guidelines for 2009/2010, and supports NWC’s call to use this downturn to strengthen Singapore’s competitiveness and prepare for the upturn.

A taskforce led by the Manpower and Trade and Industry Ministries is working with industries on sectoral productivity issues.

The government has also urged companies and unions to work together to raise productivity by innovating, streamlining operations and strengthening workforce capabilities.

On its part, Singapore’s labour movement said it is right to be cautious under the current economic situation.

NTUC’s deputy secretary—general, Heng Chee How, said in a statement that the tripartite partners must stay the course to save jobs for workers and prepare for the economic upturn.
He stressed that if cutting costs to save jobs now is stopped, retrenchments will go up. And if retraining workers and placing them into jobs is also stopped, then unemployment will rise.
Meanwhile, NTUC has also urged the government to continue helping companies reduce non—wage costs and have access to adequate credit.
— CNA/yt

EVALUATION 

This article reveals a government failure on the part to implement new wage guidelines due to the failure to address the issues directly and plan for a long term. There is a failure to ensure sustained development which must ensure that the new wages guideline which aids the economy recovery must successfully help increase consumers' confidence. This is shown from "Four months later, despite the claims of green shoots by some economists, the council’s prognosis is not as optimistic." 

There are also a few alternatives that the National Wage Council (NWC) proposes such as "For companies with excess manpower, the NWC said they can look at shorter work week, temporary layoffs, no—pay leave and other work arrangements as alternatives to retrenchments." Although this may sound like possible alternatives, but the government fails to consider what would happen to those in low income groups which are also likely to possess lower level of education. Temporary layoffs might be taken for granted and if the economy continues to go down, it's the most viable option to companies to lay off those already on temporary layoffs. And while they are in temporary layoffs, it is also difficult for them to find a job or whether to decide to find a job. In such an economic downturn, the jobs available are few and those on temporary layoffs will not be able to decide accordingly to find a job elsewhere as they might not be able to commit to the job.   

At the same time, "The government has also urged companies and unions to work together to raise productivity by innovating, streamlining operations and strengthening workforce capabilities," this would mean increasing the expenditure of the companies on research and development. However in such a trying time of economic hardship, it would be best if the government would devote funds to subside companies so as to promote the incentive to invest in R&D. 

Tuesday, April 28, 2009

Nintendo Wii by Rachel

Will Nintendo's Wii Strategy Score?
If the Japanese company attracts new gamers with its innovative but not quite cutting-edge console, it could alter the industry

(September 20, 2006 by Brian Bremner) 

Killer processing power, high-definition graphics, WiFi connectivity, massive storage capacity—when it comes to game consoles, the presumption has always been the more functionality and speed, the better. Well, Nintendo (NTDOY) will launch its next-gen game machine called the Wii in the U.S. on Nov. 19, followed by Japan and Europe in early December. And the Kyoto-based company is making a huge strategic bet that "less is more" in the global game-console market.

Compared with the Sony (SNE) PlayStation3 and the Xbox 360 by Microsoft (MSFT), the Wii doesn't boast blistering chip speeds or cutting-edge graphics. Still, it's a cool game console and boasts some unique features, such as a wireless controller that can send a signal up to 30 feet away. It will retail for about $250 in the U.S. and include one wireless controller, one "Nunchuk" controller, and five different sports games.

It will also cost less than half what Sony hopes to fetch for its PS3, due out in November in the U.S. and Japan (Europe will have to wait until March, 2007). The PS3 features a super-fast Cell processor, which was co-developed with IBM (IBM) and Toshiba (TOSBF), and a Blu-ray DVD player that promises to deliver high-definition video. The standard Xbox, already on the market for about $400, is powered by IBM chips that also pack plenty of processing oomph, scads of memory, and quality graphics.

ALTERNATIVE APPEAL. Nintendo is clearly trying to position the Wii as a low-budget alternative. Although it also features an IBM chip, Nintendo's development team concluded that "while we needed adequate processing power, there was a threshold beyond which customers didn't really need more," said Nintendo of America President Reggie Fils-Aime. By not investing heavily in a technology like Blu-ray, the "Wii will be profitable from day one," he adds (see BusinessWeek.com, 9/14/06, "Hot Chips and Cool Consoles").

Nintendo thinks its game consoles—the Wii and the Nintendo DS handheld—will appeal to a mass market of first-time game players, women, and older consumers not typically drawn to this form of interactive entertainment. The Wii "has been designed to appeal even to people who aren't interested in games," Nintendo President Satoru Iwata told reporters near Tokyo last week.

Investors like Nintendo's chances. The company's stock is up 74% since April, and its quarterly results released in July were robust thanks to the DS. For the three months through June, Nintendo's sales rocketed 85%, to $1.1 billion, while operating profit increased almost eightfold, to $248 million. A weak yen helped, but a tripling of DS sales to 4.54 million units was the biggest factor behind the better-than-expected results (see BusinessWeek.com, 7/25/06, "DS Pays Off for Nintendo").

ADVANTAGE SONY? Though the Wii doesn't boast all the features and processing firepower of its rivals, Nintendo believes its easy-to-use controller will give it an edge. The Wii's wireless controllers can be moved through the air like a virtual sword, tennis racket, or weapon to pinpoint targets in a game or rifle through the Wii channel menu. About 30 new game titles will be available by yearend, the company says. Nintendo expects to ship 4 million boxes, primarily to the U.S., this year, and another 2 million through March, 2007.

Few expect truly dedicated gamers to choose the Wii over the PS3 or Xbox. And ultimately, the advantage may go to Sony. Yuta Sakurai, an analyst at Nomura Securities in Tokyo, expects the PS3 to sell 71 million units by 2011, compared with 40 million units for the Wii. Microsoft, meanwhile, is planning a stripped-down version of the Xbox without a hard-disk drive and other accessories that will cost about $250 in Japan, where the U.S. software maker has endured disappointing results. There's also a danger that the Wii could cannibalize sales of the DS, which has been a smash hit with casual gamers thanks to its user-friendly design and titles such as New Super Mario Bros., Nintendogs, and the Brain Training for Adults series.

It's definitely going to be a World of Warcraft moment in the game-console market when the Wii, PS3, and Xbox are all competing for consumers' hearts and dollars, euros, or yen. A particularly strong showing by Nintendo may signal that reaching new gamers is more about ease of use than processor muscle and high-end graphics. If so, the Wii could be a game changer.


(from http://www.businessweek.com/globalbiz/content/sep2006/gb20060920_163780.htm?chan=search)

Evaluation
The article above was written before the official launch of the Nintendo Wii. About 3 years on, the Nintendo Wii is indeed, dominating the gaming market. Despite losing out on graphic imaging quality to nearest competitors (or substitutes in economics terms), it has managed to dominate the gaming market through its unique controllers and gameplay, which makes its demand inelastic as none of its competitors are able to replicate the Wii's gameplay. Unlike competitors such as Microsoft's Xbox 360 and Sony's PS3, the Nintendo Wii engages and allows users to have physical exercise with its one-of-a-kind controllers and games. The quantity demanded for the Nintendo Wii would then soar as many gamers would want to have the unique experience of gaming with the Wii. As such, they have created a monopoly in the gaming market because there are almost no similar controllers or gameplay similar to that of the Nintendo Wii. 

Making use of this fact, the company, Nintendo is able to set the price for the Wii console system and the rest of the gaming market (Sony, Microsoft) would have to follow suit and set the prices of their own gaming consoles lower than that of the Wii's so that the low prices would still attract people who are willing to buy the Xbox 360 or the PS3 in favour of the Wii.

This shows cross-elasticity of demand and inelastic demand for a product that is one-of-a-kind. 

Anomaly in demand analysis: exceptional case

Hi everyone, here is some food for thought; something closely related to what we have learnt, yet exceptional in its own right: an anomaly in demand analysis, encompassing a very unique case.

First of all, let's recap on some demand concepts. Demand is the relationship indicating the quantity of a well-defined good or service that consumers are willing and able to buy at each possible price during a given period of time, ceteris paribus. A demand curve, with the y-axis being price of good and x-axis being quantity of good, would be downward sloping with a negative gradient. For every unit increase in price, the quantity of the good demanded by consumers would decrease theoretically, and vice versa. As such, changes in prices of goods would result in a movement along the demand curve, signifying a change in the quantity of good demanded. The law of demand states that an inverse relationship exists between the price of a good and the quantity demanded of the good, ceteris paribus.

This is something that we are all very familar with. However, this is not always the case. The demand curve need not always have a negative gradient. There are times whereby the demand curve can be upward sloping with a positive gradient! Surprised? Be surprised no more.

A very prominent example illustrating this anomaly in demand analysis would be Griffin goods. What are Griffin goods? A Griffin good is a product whose demand increases as the price goes up. This can be seen as an unusual economic phenomenon, because it actually defies the law of demand. In the case of Griffin goods, a direct relationship exists between the price of the good and the quantity demanded of the good, ceteris paribus. Why is this so?

The reason behind this anomaly is actually very simple: perceptions on the Griffin good by its consumers. For some goods, its consumers may buy more if its price is higher. To them, the price of the good could be an indicator or a label of its quality or useability; the higher its price, the higher its perceived intrinsic value and thus the more of such consumers buy it. For example, a particular brand of beer may not sell very well if it is priced low because consumers may think its low price indicates its poor quality. However, if the price of such goods are higher, consumers may want to buy more of it because they may feel their high prices depicts them as being "valuable". Thus as price of the good rises, quantity demanded also rises in these cases because consumers feel that higher prices are a measure of increasing quality or useability. This is a simple yet major exception to the law of demand as well as the shape of the demand curve for Griffin goods. Because quantity demanded rises together with price, one can infer that Griffin goods, most of the time, are likely to be luxury goods.

This is just one exceptional case to Economics; I will post more next time =D

Economic Terms

Here is an additional list of economic terms from Ato Z. I really cannot think of any more terms starting with V,X and Y, so I put in some famous coporations that has become rather entangled in the financial crisis instead.=)

Addiction/ad Valorem Tax
Black Market
Comparative advantage/complements/cross elasticity of demand
Determinant
Efficiency/Elasticity
Free market&goods
Government Subsidy
How to produce
Invisible Hand/Indivudual Supply/Indirect Tax
Joint Promotion
Kinetic Equilibrium
Labor
Market equilibrium
Negative /Normative statement
Overproduction
Production possibility curve/perfectly inelastic/Price Controls
Quality of goods
Resources
Single use factor/Supply/Surplus/shortage/substitutes
TR(Total Revenue)
Uniform Increment
Verizon
Wants
Exxon Mobil/Xerox
Yahoo!
Zero Income Elasticity

Swine Flu and Face masks

Under the current possible swine flu crisis, demand for pharmaceutical goods has shot up significantly. This surge in demand is especially so for face masks which help to keep out germs that spread via water droplets expelled when a person coughs or sneezes. According to Straits Times report, at the Watsons store at Serangoon Central, it sold 30 masks on 27 April 2009, as compared to only five on 26 April 2009. And almost 150 face masks were sold over the past three days at the Watsons store at Parkway Parade, from one or two a day.

As marked by the statistics, under the threat of a possible epidemic (Swine Flu), the demand curve for face masks has shifted to the right as denoted by the graph (from DD to DD1), as people are willing to take necessary precautions to reduce the probability of contracting the flu from sick individuals. As the threat of swine flu becomes more imminent, and the government steps in to promote the use of face masks, the demand curve is likely to continue shifting to the right (DD2). The suppliers, responding to the current trend of consumption, are likely to increase the supply of face masks. Moreover, due to the ease of production and short time taken in production, producers could easily adapt to this change in demand rapidly. In other words, the supply will increase as shown by the shift of the supply curve to the right (SS to SS1). The shift by both the demand and supply curves to the right will result in the increase in quantity of goods, with its price indeterminate.
Done by: Jun Xian

Canteen food




Due to the availability of substitutes which is the high school canteen food, the demand for JC canteen food is price elastic (1 < lEpl < infinity). When demand is price elastic, as price changes, quantity demanded changes more than proportionately. This is because as the price of the JC canteen food increases, students will prefer high school canteen food as it is a close substitute. Thus, the quantity demanded has a greater effect on total revenue than the change in price. Take for example, an increase in price from $2 to $3 as shown in figure 1.

At the price of $2, there will be a demand of 15m units and the total revenue is $30m which is given by the area 0CEG. When price increase to $3 (50% increase), quantity demanded falls more than proportionately to 10m units which is 67% decrease. The total revenue decrease to $15m as shown by area 0ABF. Since area DEFG is greater than area ABCD, the total revenue has decreased.

As these 2 goods are closely substitutes, the cross elasticity is always positive which means a decrease in the price of one good will lead to a fall in the quantity demanded for the other. For instance, when the high school canteen vendors decrease the price of the food they sell, JC canteen vendors have to slash price to prevent students from turning to cheaper alternative. At the same time, it is wise for the JC canteen vendors to differentiate their products such as to improve on the quality of the food they are selling.

Done by: Siaw Kai Min

Swine Flu